Rebuilding the browsing controls into a cleaner, calmer shopping experience for millions of IKEA customers.
An audit of the live desks page: the tools people reach for most are buried, absent, or hidden behind a gesture.
~18 filter sections, all at equal weight.
Can't open the basket while browsing.
No keyword refine, no cross-jump.
Returns only on a deliberate scroll-up.
A heuristic pass against Nielsen's ten. Every issue traces back to one root: the browsing controls are out of reach.
Four rules behind every decision. None of them touch IKEA's identity, they only change what is within reach, and when.
The tools people use most stay in reach, not hidden behind a scroll gesture.
Surface the filters people actually use; tuck the long tail one tap away.
Active filters, the result count and the cart stay visible, so nothing feels lost.
Every change speaks IKEA's existing visual language. No rebrand.
On the live site the whole bar auto-hides on scroll, so search and cart hide with it. In the redesign the navbar and filter bar stay pinned; only the top utility strip recedes.
The vertical rail becomes a bar of the five highest-intent filters; the full set moves one tap away into Tous les filtres, organized, not stacked.
The card keeps every essential, image, price, rating and stock, but sheds the Comparer clutter. Ajouter au panier surfaces on hover and confirms right on the card.
The listing let you add to the cart, then lose sight of it. A mini-cart brings the whole basket into view, right where you are, so the path to checkout never breaks.
Beyond the four big moves, the small touches that make browsing feel considered.
Type-ahead with suggested queries and popular products, thumbnails and prices as you go.
A brand-styled dropdown with a blue check, in place of the native OS control.
Every choice is a removable chip, with Clear all, and the state stays visible.
No results offers a concrete fix and a one-tap reset, never a dead end.
Progressive loading with a progress bar, and a persistent back-to-top.
Visible focus rings, 44px targets, and prefers-reduced-motion respected throughout.
The desktop model carries over: a compact sticky header, a scrollable chip bar, and the full filter set as a bottom sheet, easy to reach with one hand. All live, rendered at 430px.
Every screen is assembled from one system: IKEA's colours, Noto Sans, and a handful of shapes. No rebrand, just discipline.
